"Content is King."
So said Bill Gates way back in 1996. Turns out he knew a thing or two. Actually, it wasn't a new idea. In fact, media mogul Sumner Redstone had coined the phrase way back in 1974.
It's not rocket science. It doesn't matter how big or small your site or audience is, the point is that in this info-saturated age, what people read is often the first and therefore the most valuable asset you have. In a nutshell, in our tech-driven world, the written word has never been so powerful. You need to attract your audience with rich and exciting content from the off .
Now, you know your business, site or publication best, but not everyone knows how to write, or at least write well. And of the words aren't right, there's a good chance you're losing money right off the bat.
You can do all this yourself, right? You don't need to pay someone else to provide your content? The simple answer to that is: there's a big difference between simply filling pages with words and shaping engaging content that draws people in. And keeps them there. The tone or 'voice' must resonate with your message and when that's right it translates into great copy for your audience and, ultimately, better business for you.
This is where freelance writers like me come in. Ultimately you need someone you can trust to create great content.
There are thousands of writers out there, some great, some not so great. The health and nutrition industry has exploded in recent years as growing numbers of people try to make the switch to healthier lifestyles. Bloggers, influencers and lifestyle 'advisers' are all trying to cash in and there is some excellent content out there. Unfortunately, not all the information is accurate and some may be downright unsafe. That then undermines the message and audiences and customers go elsewhere.
What you need is a writer who can understand the latest food trends and nutritional breakthroughs and then, crucially, translate that into clear and entertaining copy. Good freelancers are quick to understand briefs and work directly with you to create exactly what you're looking for. And, unlike with some agencies, the freelancer is receptive to feedback and actually wants to build a relationship with you. After all, it's a mutually beneficial contract!
You might just need someone to cast an expert eye to look over your current content. Poorly written copy full of errors and grammatical mistakes doesn't go down well with readers. Lack of attention to that kind of detail looks unprofessional and devalues your message. Don't forget, you might be an expert in your field but your readers might not be. If your pages are full of jargon and industry-speak you've already lost the chance to reach out to a wider audience.
Or you might want wholly original content that's memorable and accurate and reaches out to your potential customers like nothing else can.
Hiring a trusted, experienced freelancer can save you valuable time and free you up to focus on the business of making money!